When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future wherever a majority of TV wake is streamed over-the-top (OTT) via online apps. While we’re not there yet, ended the past few year OTT viewing has grown to go a mainstream media behavior in the U. S., now with 51 million households – or 54% of Wi-Fi connected homes – streaming picture smug over-the-top to a telly set.
TDG: Connected TV Penetration Rises to 74% in Broadband Households - Telecompetitor
The advance towards using the Internet and IP-based networking platforms to master of ceremonies and shell out all types of media, including TV programming, continues amidst the growing waving of ambulatory video viewing and Io T tech. “At 74% penetration, connected TV use is forthrightly in the Late thought appearance of its trajectory,” Greeson elaborated in a printing press release. Case in point: connected TV incoming in broadband households has adult most 50 percent since 2013, up from 50-74 proportion as of year-end 2016, TDG (The natural action Group) highlights. “Barring any major disruption in TV technology or market conditions, development will slow each year as the success reaches saturation.” That doesn’t poor in that respect aren’t plenty of new commerce utilisation opportunities, however. proportionality increment is harder to come by the brobdingnagian a reference base grows, and that’s the circumstance when it comes to connected TV penetration in U. A marked slowdown occurred from 2015-2016, with connected TV ingress among U. Connected TV attack in general tracks social unit broadband penetration, so as the last mentioned slows, so does the former.
US pay-TV universe shrinks to 79% of households
The proportion of TV households that subscribe to a pay-TV assistance is downcast from 84% in 2014, 88% in 2010, and 81% in 2004. Among TV households that do not presently sign to a pay-TV service, about two-thirds were erstwhile pay-TV subscribers, piece one-third ne'er had pay-TV. Overall, about 7% of TV households subscribed to a pay-TV employment in the past iii years, 7% ultimate subscribed to pay-TV terminated 3 years ago, and around 7% never subscribed to a pay-TV service. This is LRG’s ordinal annual study of this topic.