When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future wherever a relative quantity of TV viewing is streamed over-the-top (OTT) via online apps. spell we’re not location yet, over the chivalric few period OTT vigil has full-grown to become a thought media behavior in the U. S., now with 51 million households – or 54% of Wi-Fi abutting homes – streaming video content over-the-top to a television set.
TDG: Connected TV Penetration Rises to 74% in Broadband Households - Telecompetitor
The advancement towards mistreatment the cyberspace and IP-based networking platforms to host and parcel out all types of media, including TV programming, continues amidst the growing motion of mechanized video showing and Io T tech. “At 74% penetration, connected TV use is squarely in the dead Mainstream phase of its trajectory,” Greeson detailed in a insistency release. proceeding in point: attached TV entry in system households has grown nearly 50 percent since 2013, ascent from 50-74 proportionality as of year-end 2016, TDG (The dispersion Group) highlights. “Barring any great holdup in TV application or social class conditions, ontogeny will slow all year as the solvent reaches saturation.” That doesn’t mean location aren’t plenty of new business development opportunities, however. Percentage maturation is harder to go on by the biggish a reference wrong grows, and that’s the example when it comes to contiguous TV penetration in U. A scarred delay occurred from 2015-2016, with connected TV perception among U. Connected TV entering in general tracks household wideband penetration, so as the latter slows, so does the former.
US pay-TV universe shrinks to 79% of households
The percentage of TV households that agree to a pay-TV service is down from 84% in 2014, 88% in 2010, and 81% in 2004. Among TV households that do not presently bid to a pay-TV service, just about two-thirds were former pay-TV subscribers, while one-third ne'er had pay-TV. Overall, approximately 7% of TV households subscribed to a pay-TV company in the ancient leash years, 7% parting subscribed to pay-TV over three years ago, and around 7% never subscribed to a pay-TV service. This is LRG’s ordinal annual papers of this topic.